When the shimmering, state-of-the-art, $1.3 billion Levi’s Stadium opened its doors in Santa Clara, it was hailed as the pinnacle of technological innovation. Concessions delivered to your seat at the touch of a button! Bluetooth beacons to navigate you with pinpoint precision! High-speed internet throughout! And to top it all off, not a single public cent was spent. The whole thing was privately financed, partly through seat licenses sold to fans at prices ranging from $2,000 to $250,000 — a testament to the exorbitant, almost incomprehensible wealth generated in the greater Bay Area in recent decades, and a gambit that happened to price out a huge swath of 49ers faithful.
In the midst of pandemic, business models are wide open for transformation. From my perspective, the corona virus is just a precursor to the larger