Liam Roecklein is the Vice President of Content at Cheddar, overseeing the streaming network’s daily operations, content, distribution — with a focus on OTT and CTV, and revenue growth.
Cheddar can be seen in 43 million households across the world with 138 million monthly viewing minutes. Cheddar provides viewers with breaking business and national news with access to live events and original programming.
Roecklein oversaw the team’s strategic growth as an executive and the company’s fifth employee. His impact led to the company’s sale to Altice USA for $200 million in 2019. Roecklein was vital to the company’s scaling with a yearly doubling of revenue. He displayed strategic knowledge of the content and distribution landscape, including a focus on OTT, CTV, out of home, digital, podcast, and mobile devices. This led to Cheddar becoming the number one business news social publisher in the world.
Diversity is also a priority in Roecklein’s career. Keeping a focus on how the network looked in front of and behind the camera.
Roecklein is also active in social issues. He is a Board Member at the Impact Public Service Fund, a non-profit and non-partisan organization dedicated to understanding today’s most pressing social and political issues.
Prior to Cheddar, Roecklein worked as an Executive Producer at Time Inc. He was immediately recognized for his leadership and given the responsibility of developing OTT programming with iconic brands including: Sports Illustrated, People, Fortune, Time, Essence, People en Español, Golf, Money, and more.
In 2012, Roecklein began his career at digital video startup Zazoom and in the production department at Major League Baseball.
Roecklein graduated Magna Cum Laude from Sacred Heart University with a Bachelor’s degree in Media Studies and minors in Political Science, Italian, and Film.
Born and raised in the Bronx, New York he currently resides in Hoboken, New Jersey.